Sonia Dorais – Medium

Sonia Dorais

Challenges of being a non-founder CEO, and how to overcome them

The role of a tech startup founder has been glamorised for decades. Of course, there is some validity in that: some of the world’s biggest…

6 min readSep 6, 2023

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Challenges of being a non-founder CEO, and how to overcome them

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Sonia Dorais

3 Pieces of Career Advice for Women in Tech

When I first started my career in tech, there were only two other women I knew of who also worked in the field. For as long as I can…

7 min readMar 14, 2023

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3 Pieces of Career Advice for Women in Tech

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Sonia Dorais

5 Things CEOs Can Do When Times are Tough

The uncertainty of the past few years has taken its toll on CEOs.

6 min readNov 2, 2022

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5 Things CEOs Can Do When Times are Tough

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Sonia Dorais

5 Ways to Lead Your Startup (Without Micromanaging It)

From secretary to CEO: the trajectory does not happen for everyone. While I am exceptionally grateful for it, I’ve also learned quite a bit…

5 min readAug 10, 2022

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5 Ways to Lead Your Startup (Without Micromanaging It)

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Sonia Dorais

Secretary to CEO: 6 things I learned about building a career in Tech

The success stories of tech leaders are often so unreachable for those aspiring to build a career in the tech industry. Although many of…

4 min readJun 7, 2022

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Secretary to CEO: 6 things I learned about building a career in Tech

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Sonia Dorais

Will automation improve equality for women in the workplace?

There is no doubt that automation, and in particular robotic process automation and artificial intelligence, will play a huge role in the…

10 min readMar 16, 2022

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Women working — Unsplash

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Sonia Dorais

11 calculations data-driven B2B marketers love & need

1. Customer Satisfaction

2 min readJul 29, 2021

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Sonia Dorais

5 good reasons to follow your employer on social media

1. Be in the know

2 min readJun 26, 2021

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5 good reasons to follow your employer on social media

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Sonia Dorais

Are you “just” marketing?

Well, I have been told this. And if you’re like me, you are working extra hours, sweating through deadlines, consistently and proactively…

2 min readMay 3, 2021

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Sonia Dorais
in
Chaser

The best time to escalate an invoice to debt collections services

Spending time running down late payments is an unfortunate, and all too regular, part of running and small or medium business (SME)…

2 min readMay 3, 2021

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The best time to escalate an invoice to debt collections services

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Sonia Dorais

Sonia Dorais

CEO & Automation Economy Expert. Former CMO & Marketer at heart leveraging 20 years in scaling B2B technology & SaaS businesses.

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